Aninstitutionbuiltbypeoplewholovethisindustrytoomuchtoleaveitasitis.
Utalii Hub Tanzania began as a series of conversations (among students, entrepreneurs and elders) about what African tourism could become if we approached it with the care it deserves. Everything we do begins there.



An African tourism industry led, imagined and owned by Africans.
To convene, capacitate and champion the next generation of African tourism leaders and enterprises.
Six commitments we return to.
Africa first
Rooted in the continent, resolutely of it.
Rigour
Ambition disciplined by evidence.
Community
We build with, never for, the people we serve.
Craft
Every program, publication and gathering, made deliberately.
Sustainability
Regenerative tourism is not optional; it is the point.
Curiosity
The next answer starts with the better question.
People who show up.
Dr. N. Mwakalinga
Founding Director
R. Kimaro
Head of Programs
S. Abdallah
Head of Research & Advocacy
J. Massawe
Innovation Lead
A short history of a long ambition.
The spark
A group of young tourism thinkers convene in Arusha.
Utalii Hub founded
Formal launch as Tanzania's first tourism innovation hub.
Regional footprint
Programs extend across Dar es Salaam, Zanzibar and beyond.
Utalii Summit
Our inaugural continental convening welcomes 400+ delegates.
Africa-wide platform
A pan-African innovation network takes shape.
By 2030, we will have made African tourism impossible to ignore.
We are building a continent-wide platform for tourism excellence: research, policy, capital and community stitched into one.

