Our story · Est. 2021

Aninstitutionbuiltbypeoplewholovethisindustrytoomuchtoleaveitasitis.

Utalii Hub Tanzania began as a series of conversations (among students, entrepreneurs and elders) about what African tourism could become if we approached it with the care it deserves. Everything we do begins there.

05Years in the field
24Nationalities on team
9African countries reached
Landscape of Tanzania
A working session at the hub
A tourism leader in the hub's Arusha space
In the room
Arusha · 2025
Vision

An African tourism industry led, imagined and owned by Africans.

Mission

To convene, capacitate and champion the next generation of African tourism leaders and enterprises.

Core values

Six commitments we return to.

01

Africa first

Rooted in the continent, resolutely of it.

02

Rigour

Ambition disciplined by evidence.

03

Community

We build with, never for, the people we serve.

04

Craft

Every program, publication and gathering, made deliberately.

05

Sustainability

Regenerative tourism is not optional; it is the point.

06

Curiosity

The next answer starts with the better question.

Leadership

People who show up.

DNM

Dr. N. Mwakalinga

Founding Director

RK

R. Kimaro

Head of Programs

SA

S. Abdallah

Head of Research & Advocacy

JM

J. Massawe

Innovation Lead

Timeline

A short history of a long ambition.

2019

The spark

A group of young tourism thinkers convene in Arusha.

2021

Utalii Hub founded

Formal launch as Tanzania's first tourism innovation hub.

2023

Regional footprint

Programs extend across Dar es Salaam, Zanzibar and beyond.

2024

Utalii Summit

Our inaugural continental convening welcomes 400+ delegates.

2026

Africa-wide platform

A pan-African innovation network takes shape.

Future vision

By 2030, we will have made African tourism impossible to ignore.

We are building a continent-wide platform for tourism excellence: research, policy, capital and community stitched into one.

Zanzibar coastline